INBOUND/OUTBOUND, CLOSED-LOOP, VIRAL MARKETING
In the twentieth century, we saw a new paradigm in communications emerge – mass media -- i.e. TV, radio, film, newspaper. This century has also seen, and will continue to see, a massive shift in communications’ availability, reach and content through the Internet. Today, the biggest shift is in communication. The Internet is blurring the lines between product production, distribution and purchase.
What we are seeing today is the emergence of blogs, bloggspheres, podcasts, social networks, Wikis, and innovations in social media in general. The driving factor behind this shift is freedom of content. User-driven content is not controlled by PR or Marketing any longer; editors, distributors and other outside influences are now in the driver seat: the online user community now has control.
Social Media has advantages -- its capacity to attract and hold the attention of the large population of people -- and has tremendous viral capacity to reach wide, interactive audiences in short periods of time, and get immediate attention to your website.
Global Market Hub in conjunction with several start-up companies is building on the concept of “Inbound/Outbound Closed-Loop Viral Marketing”, (IBOBCLVM). An inbound Internet marketing system that enables closed loop marketing, linking lead intelligence from your website to your Customer Relationship Management (CRM) system and generating marketing reports showing which leads or campaigns produced actual customers. The program closes the loop between sales and marketing by producing a more efficient, and more successful, customer acquisition process.
The program also integrates, website content management, marketing analytics, and reporting into one controllable environment. You can quickly and easily create and modify the content on your site to help capture lead information from potential customers. Today, it is more important than ever, for companies to frequently update their web sites with fresh and compelling content. It is important for Search Engine Optimization (SEO) and it is important to grow and maintain readership for your site. The new model is to share, and educate, first and to sell later.
To complete the IBOBCLVM process, “Our Powerful Custom Content™” program allows you to post to your blog each week, automatically. This helps your site appear fresh and new to the search engines, which give higher ranks to sites that frequently present new and relevant content. This service optionally provides a company with global aspirations the ability to communicate both through written content and audio/video files in 100 discrete languages.