Oct
23
Written by:
Mark Bills
10/23/2009 2:12 PM
Kenneth Chenault, CEO of American Express, recently made this comment:
“The economy is going to grow slower than it did before the downturn, even when we recover. That emphasizes the criticality for… companies to have a global presence. You can’t have a dependence on a single market. We look at countries like China, Mexico, Brazil, Russia, India – the reality is that those growth rates are still healthy… Companies will need to pursue a more diversified business model, but I think those companies that have what I call a focused diversified business model will be more successful…” Source: The Colvin Interview, FORTUNE Magazine, 26 October 2009, p. 55.
If you have a product that can be shipped anywhere to a customer, does it matter where in the world it goes once it reaches your shipping department? The internet allows you to market anywhere in the world at very little cost. Give us a call and we would be happy to discuss this.
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