The Social Media plus Market Automation diagram below shows the connection between web 2.0 technologies and Customer Relation Management programs designed to improve marketing and sales performance with fewer resources and shifting budgets.  The significant advantages from combining all the elements of social media viral marketing with market automation programs increase the global reach and the ability to attract audiences of choice and target specific market segments of company interest.

The benefits of Social Media and Market Automation, is the ability to begin to understand behaviors, preferences, conversations, profiles, and the issues of your audiences. Having that information in their databases, marketers can now prepare and refine marketing plans and target campaigns to better explain the value proposition of their products and services.