IBM just released a study that should be studied by every CEO and VP of Marketing in mid-sized companies. Yes, there findings are that important to the future prosperity of your organization.
The study is titled “The Enterprise of the Future” and was released on 4 September 2008. A total of 1.130 CEO’s from 40 different countries were questioned in face to face interviews. IBM focuses on the enterprise of the future and tried to identify the significant challenges that mid-sized companies face regarding change and their past success in dealing with it. What they found was that 86% of midsize businesses anticipate SUBSTANTIAL change and are making strategic investments to prepare their business to succeed in the future.
What was cited most were investments for “growth through globalization” and better “customer service for the new breed of more demanding and informed customers” – the “information omnivore”. Both of these areas are the primary targets of GlobalMarketHub!
The “information omnivore” is a new breed of customer that is seen as a positive for their businesses by the CEO’s in the survey. This type of customer “craves all types of information and often broadcasts its views worldwide via the Internet”. This is the active participant in social media sites having to do with consumer products. An IBM survey of retail customers found that “53 percent said they used the internet to compare product features and prices” and a good number of them sent out text messages to friends and family to share product information. The IBM report even suggested that these “ ‘Consumers’ are becoming ‘producers’ often creating entertainment and advertising content for their peers.” They are vocal advocates or opponents of products in the market and make their views known through social media sites. Seth Goodin in his book "The Purple Cow" refers to these consumers advocates as "earlier adopters and sneezers."
These are the customers that GlobalMarketHub attracts to your website through its Inbound/Outbound, Viral Marketing strategies. By participating in the ongoing conversation on these sites, businesses can attract these individuals to their company website and trap their contact information to be used in sales campaigns. These are educated customers that have an interest in your product and are purchasing in the near future.
Virtually no one questions the value of expanding into new markets that are opening up around the world. GlobalMarketHub enables companies to take websites and internet marketing plans and translate them into the languages of emerging markets to increase market share and revenues.
These two areas were mentioned as most important to the CEO’s survey and GlobalMarketHub is here to help capitalize on both these trends!