By Morris Harmor on
9/9/2008 4:33 PM
IBM just released a study that should be studied by every CEO and VP of Marketing in mid-sized companies. Yes, there findings are that important to the future prosperity of your organization. The study is titled “The Enterprise of the Future” and was released on 4 September 2008. A total of 1.130 CEO’s from 40 different countries were questioned in face to face interviews. IBM focuses on the enterprise of the future and tried to identify the significant challenges that mid-sized companies face regarding change...
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By Morris Harmor on
8/7/2008 9:23 AM
I read something this week that just "blows my mind": 95% of B2B purchases begin with the purchaser doing a web search and doing his or her own research. This means that the purchaser determines his or her requirements and narrows the field before ever contacting a company or speaking with a sales representative. They do this on their own, without any influence from the company, guidance from a third-party, or pressure to make a quick decision.
Couple this idea with the fact that topic-specific social...
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By Morris Harmor on
7/9/2008 7:34 AM
How to Make Your Writing More Visually Appealing By Charlie on November 7th, 2007 | Filed in Writing | 2 
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By Morris Harmor on
7/8/2008 12:21 PM
Three Sticky Ways to Hold Reader Attention by Sonia Simone
Your copy might focus on benefits instead of features, have the right balance of emotion to logic,...
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By Morris Harmor on
6/27/2008 9:06 AM
Mack Collier: Broadcasting with 'Social' Media
"If you work with colleagues who resist the idea of social media, you're not alone. In a post at his Web Ink Now blog, David Meerman Scott says he often encounters marketers who insist their customers simply aren't online. According to their claims in recent conversations, tech-averse audiences include:
Those who donate to humanitarian non-profits
Workers for government agencies
Senior executives at large companies
Scott believes...
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