Growing your business is all about making connections with people who desire
your products our services. In the past those connections where made by cold
call, warm introduction, seminar, trade show, golf course, and some form of
media. Regardless of the method, there is and was a high cost associated with
the action to get connected. And if you think about it for a moment, larger
companies compare to small or medium companies have the advantage in gaining
more connections. They have more resources to reach more people with larger
sales and marketing organizations and money to promote those connections.