By Morris Harmor on
6/27/2008 9:06 AM
Mack Collier: Broadcasting with 'Social' Media
"If you work with colleagues who resist the idea of social media, you're not alone. In a post at his Web Ink Now blog, David Meerman Scott says he often encounters marketers who insist their customers simply aren't online. According to their claims in recent conversations, tech-averse audiences include:
Those who donate to humanitarian non-profits
Workers for government agencies
Senior executives at large companies
Scott believes...
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